Text is the obvious place to go for tags and keywords, but an image can be the Trojan Horse of SEO.
That which is most obvious is not necessarily that which is best. Take SEO for example. Meta tags in the head and keyword tags in the body of a web page are obvious places to go to for SEO.
The SEO in these cases is in the area of Text. Keywords placed in text. Words within words. But that’s too obvious.
What about words in images? And I’m not talking about the obvious here either. Alt Text. Oh no. That’s too obvious too.
I’m talking about File Info within jpegs. Where the photographer writes captions. Meta data within photos.
It works like this: Open a jpeg in Photoshop, go to File, then go to File Info, and a window displaying text boxes opens up. Headings on the left, empty text boxes waiting for your keywords on the right.
Document Title, Author, Description, Keywords, and fill in the blanks about Copyright.
There is our Trojan Horse.
All we have to do now is fill the ranks with soldiers. In this case, the Description and Keywords.
You don’t want to overdo it. Search engines have algorithms to pick up on that sort of thing.
But if you put in keywords about six or seven times, no alarm bells should ring.
CASE STUDY- I used this method for a musician who wanted his new music video to pop up as the top link for Youtube searches of his name.
He enjoyed the first bloom of his career 20 years earlier with a band, so there was a lot of old stuff from the early days already out there. A list of links for old clips filled the screen when we searched his name.
But we wanted to promote new material, not the old stuff.
Typing his name multiple times into the Description and Tag boxes under the new music video didn’t do it either. And it looked messy too.
But typing his name and the name of his new song in the Keywords and Description boxes within the File Info of his Youtube profile photo jpeg lead the Youtube search engine exactly where we wanted it to go.
Our Trojan Horse was first passed the post.